Designer Dana Lorenz created FENTON in 2006. After obtaining degrees as a painter from the University of Iowa and the School of the Art Institute of Chicago, Dana entered the fashion industry, working for Gucci and Donna Karan. Jewelry design started as a personal endeavor, but her pieces quickly grew a cult following and a collaboration with menswear designer, Alexandre Plokhov of Cloak for runway. Immediate press and retail attention followed, and with a story in American Vogue about the launch, Fenton was soon carried at the top retailers worldwide, including Barneys, Ikram, Colette, 10 Corso Como, Dover Street Market, Luisa via Roma, Liberty and Lane Crawford.

FENTON is an elaborate mix of unexpected elements. The aesthetic inspires fantasy, and is always derived from a strong pop culture reference and point of view. The pieces are strong statements and each are little worlds all their own. Rope, crystals, chains and pearls find themselves wrapped, twisted and bound together in a unique assemblage signature to the brand.

As a follow-up to the immediate success of FENTON, Dana launched FALLON, a lower-priced diffusion collection of graphic and layerable pieces. FALLON is an editor favorite, and both collections are consistently featured in top publications worldwide. Dana has collaborated with ready to wear designers such as Proenza Schouler and Thakoon for runway, and occasionally does limited edition capsule collections for retailers such as Opening Ceremony and JCrew.

Italian Vogue recognized Dana as one of their "New Talents" featured in the magazine and at Milan Fashion Week and was recently nominated for the 2010 CFDA Swarovski Accessory Designer of the Year Award. She is a 2011 finalist for the coveted CFDA/Vogue Fashion Fund.